Prudential: Everybody's Doing It. Peer pressure isn't always bad. Our ability to follow social cues helps us fit in, succeed and survive. When everyone's doing something, we assume there's a good reason, and we follow along. But when it comes to investing, sometimes that can cost us.
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Tags: Prudential: Everybody's Doing It, Candid Camera (TV Program), Prudential Financial (Organization), elevator experiment, Peer Pressure (Disease Cause), Behavioral Economics (Field Of Study)