8 Essential Elements of Your Ad Agency Plan for New Business. The new business function at many ad agencies is more about blocking and tackling than thoughtful planning. But by taking the time to create a plan that sets expectations for your new business team (as well as the agency as a whole), you’ll shift from reactive, scattershot pitching to more thoughtful, proactive growth.
If you’ve never written an annual plan before, it can seem like a daunting task. In this presentation, I help you get the ball rolling with a basic formula that any advertising agency can use as a starting point.
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